Last Updated: January 2026

1 Information We Collect

We collect information that helps us serve you better. This includes:

• Personal Information: Full name, email address, phone number, city/location, and shipping address provided through forms or during checkout.
• Transaction Information: Order details, payment method, and billing information (payment card details are processed securely by our payment partners and are not stored by us).
• Communication Information: Messages, enquiries, feedback, and any content you submit while contacting us.
• Technical Information: IP address, browser type, device information, pages visited, and referral URLs, collected via cookies and analytics tools.

2 How We Use Your Information

We use the information collected for the following purposes:

• To process orders, deliver products, and provide customer support.
• To send SMS, WhatsApp, email, or call notifications regarding your order status, enquiries, and account updates.
• To send promotional and informational messages about new products, offers, and campaigns (only with your consent).
• To improve our website, products, services, and customer experience.
• To detect, prevent, and respond to fraud, security issues, or violations of our Terms.
• To comply with applicable laws, regulations, and legal obligations.

3 Consent for Communications

By submitting your contact information through our website forms or by choosing to check the consent box, you authorize क्यूt Baby (a brand of Vaima Fashion India Private Limited) to contact you through SMS, WhatsApp, phone calls, and emails for promotional and informational purposes. You may withdraw this consent at any time by contacting us at Info@kyootbaby.in.

4 Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and improve site functionality.
• Analyze website traffic and user behavior via tools like Google Analytics.
• Deliver relevant content and advertisements.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain website features.

5 How We Share Your Information

We do not sell your personal information. We may share your information only with:

• Service Providers: Trusted third parties who help us with shipping, payment processing, hosting, analytics, SMS/email delivery, and customer support.
• Legal Authorities: When required to comply with laws, regulations, court orders, or governmental requests.
• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.

All third-party partners are required to protect your data and use it strictly for the purposes we specify.

6 Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information against unauthorized access, misuse, loss, alteration, or disclosure. However, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you promptly of any confirmed data breach affecting your information, as required by law.

7 Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Policy, or as required by law, tax, accounting, or reporting obligations. When your data is no longer needed, we take reasonable steps to delete or anonymize it.

8 Your Rights

Subject to applicable law, you have the following rights regarding your personal information:

To exercise any of these rights, email us at Info@kyootbaby.in. We will respond within a reasonable time frame in line with applicable laws.

9 Children's Privacy

Our products are designed for babies and children, but our website and services are intended for use by adults (parents, guardians, or persons above the age of 18). We do not knowingly collect personal information directly from children. If we become aware that a child has provided personal data without parental consent, we will promptly delete such data.

10 Third-Party Links

Our website may contain links to third-party websites (such as social media platforms, payment gateways, or shipping carriers). This Privacy Policy does not apply to those external sites. We recommend reviewing their privacy policies before providing any personal information.

11 International Users

Our website is operated from India. If you access our website from outside India, please be aware that your information may be transferred to, stored, and processed in India, where our servers and central systems are located. By using our services, you consent to such transfers.

12 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this Policy periodically.

13 Grievance Officer

In accordance with applicable Indian laws, if you have any grievances or complaints regarding this Privacy Policy or the handling of your personal data, please contact our Grievance Officer at the address below. We will make our best effort to resolve your concerns promptly.